Product Description Writing Services for Hire

Introduction

Product description services provide persuasive and explanatory copy for products or services by an online store, website, company, or catalog. Such services are integral for companies seeking to stand out in a competitive online space. Compelling product descriptions are what differentiate companies that make good sales from those that hardly make a buck. This guide describes product descriptions, showcases samples, and elaborates on why your product description should vary from manufacturer-provided descriptions.

What are product descriptions?

Product descriptions refer to marketing material that elaborates on a product, including its features and values for prospective customers. Professional content writers design product descriptions to inform the audience, sway them, and increase online visibility through search engine optimization. Product descriptions have to enhance the product by acting as advocates on behalf of the company to real-world users. Therefore, product descriptions are not merely descriptions found on product stickers or boxes, but serve sales purposes and contribute to search engine optimization.

Why Quality Product Descriptions are Important

Quality product descriptions help potential buyers assess whether certain products are a perfect fit for them. Therefore, they serve the role of persuasive sales assistants for companies or businesses who convey customer-centric information about the product. Such information explains why customers should buy the product. Moreover, they utilize aspects of search engine optimization (SEO) such as keywords in a natural manner, allowing brand visibility on search engines.

Good writers understand the nuances of compelling product descriptions. Writing product descriptions is part of content writing. This means that writing product descriptions has its styles and formats as described in the section below.

Qualities of an Effective Product Description

A product description contributes immensely to e-commerce businesses by conveying details about the product to prospective customers. Below are some of the essential features of an effective product description:

Important Aspects  

An effective product description has to embody the descriptive, informative, and persuasive elements of writing while communicating the advantages of a product. Therefore, a writer engaged in this form of writing must understand the target audience through the creation of buyer personas to get a thorough understanding of their preferences and needs. This enables the creation of product market content that appeals to the demographic.

A Product Description Influences Sales

Compelling product descriptions have to influence sales. They can consist of crisp high-resolution images, calls to action (CTA), and attributes that prospective customers can recognize. Such product descriptions highlight the features that customers must admit are essential, elaborate on why they are crucial, and consolidate them for value creation. For example, while it is easy to elaborate that a couch is made of faux leather, it is necessary to tell the customer that the sofa is easy to clean, comfortable, and visually appealing at an affordable cost. Such details have a significant impact on sales, which makes the product stand out in the competitive market and sways the customer towards making the purchase choice.

A Product Description has to be Unique.

Manufacturers often provide product descriptions. While copying the same information to use while marketing is the easy way out for countless companies, it is imperative to know that thousands of other companies do the same. Therefore, companies that use manufacturer information as provided suffer consequently owing to the stiffening effect. One has to provide unique product descriptions to not only stand out in the market but also to improve performance on search engine results (SERPS).

A Product Description Integrates Search Engine Keywords and Imperatives

 Including relevant and naturally sounding keywords in the product description helps achieve two goals. First, potential customers can access information about the product. Secondly, search engines such as Google and Yahoo can rank the descriptions based on user queries. Professional writers can help with keyword research for product descriptions to establish terms that correspond with the target audience’s searches for products. For instance, a company may find it challenging to rank on the first page of Google for terms such as ‘laptop battery’, but find less competition for long tail keywords such as ‘rechargeable lithium-ion laptop battery with fast charging’ or ‘thermal protection laptop battery’.

It is important to note that some writers stuff keywords to rank higher on search engine results. Search engines such as Google have numerous ranking factors and penalize websites that engage in these dark arts. An effective product description uses the keyword three times. The keywords have to appear in the product name, followed by a single mention in the body of text, and a third time as a secondary keyword.

A Product Description is User-centric

Some product description writers fall into the habit of utilizing keywords to rank higher. This is an erroneous way of writing them because it creates products that perform well on search results. Good practice dictates that the product description must focus on the people and therefore must appeal to human readers and induce them to take further action.

A human reader should navigate through a product description and quickly determine if the product fits their needs. It is also common knowledge that users do not often engage in long-form product descriptions at the initial stages. Therefore, an effective product description comprises all the details that are relevant to a customer.

A Product Description Utilizes Sensory Words

Sensory words evoke the five ordinary senses, including sight, hearing, touch, smell, and taste. However, considering that online users cannot use the five ordinary senses while reading product descriptions, a writer has to find creative ways of evoking enthusiasm, sensation, and emotion about the product. Such descriptions should pique the reader’s interest in the product. Moreover, a writer can utilize vibrant terms such as rich, smooth, sleek, crisp, and bubbly to give the product multiple dimensions.

Product Description Services Provided

Sample Amazon Product Description

Sample Ebay Product Description

Sample Shopify Product Description

Sample Alibaba Product Description

How to Get Unique Product Descriptions

One can get thousands of product descriptions online. However, it is essential to acknowledge scammers looking to make quick money. A product description service provider must have a writing portfolio that demonstrates their writing expertise. It is necessary that one negotiates terms and provides sufficient details concerning the nature of the product descriptions they would like. A sample product description can help the cause. Professional writers understand such tasks and can work around the clock to ensure that you have what you require. Additionally, they should provide countless revisions and open communication as they perform your work.